According to FinancesOnline, there are over 4.66 billion active internet users worldwide (roughly 60% of the world population), and every day, the amount of data produced by humans surpasses all imagination. To put it in perspective, in 2013, 90% of all the data in the world was generated from the prior two years. In today’s society, Big Data, in respect of enormous parent companies that rule the IoT landscape, are powered by a raging locomotive fueled by cloud computing, online marketplaces, social networks, instant messaging, instantaneous streaming, and as of recent, quantum computing.
Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.
-Ginni Rometty, CEO IBM
Remembering…
There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.
Eric Schmidt, Exec Chairman of Google